6/17/2010 08:01:00 AMSchool is out for the summer, and that means it’s time for some swimsuit shopping, travel purchases and—before we know it—buying back-to-school supplies. To help retail sites get ready for the summer shopping season, today we’re launching Google Commerce Search 2.0 for retailers in the United States and United Kingdom. The new version of Google Commerce Search provides a better experience online for shoppers and greater control—with immediate ROI—for retailers. Google Commerce Search, first launched a little over six months ago, is an enterprise-grade website search solution hosted in Google’s cloud and designed specifically for online retailers. This second release includes a number of improvements:
- More merchant customization: Today we’re introducing a full merchandising dashboard, which gives merchants more control over promotions, ranking rules and filtering. Marketers and product merchandisers can now do all of this themselves—no custom code necessary. New intuitive retailer controls like time-based promotions, navigation bar with filters, and simple product ranking rules mean seasonal optimizations can be done on the fly.
- Better shopper experience: With query autocompletion, retailers can offer common queries to shoppers in real time, as they type, without any custom coding. GCS is also faster and more relevant than before thanks to search quality improvements. Because it’s hosted in the Google cloud, search results are returned to shoppers in less than a second. We’ve also added spelling and stemming dictionaries and new custom synonym options to make shopping on a retail site as easy and accurate as searching on Google.com.
- Improved browsing and navigation: Many shoppers depend on the search bar on retail sites when they’re looking to make a purchase, but some people will always prefer to navigate through different categories and discover new products. Now, Google Commerce Search allows visitors to shop by browsing around your site as well as searching directly for products.