ready. SET. go.
Smart Furniture introduces the SETU chair by Herman Miller. Design your own in 3minutes.
Goal: A work chair that was comfortable, environmentally responsible, stunning to look at, and a perfect fit for the modern office. The designers at Studio 7.5 responded with a chair that met and exceeded every immodest goal:
the Setu Chair.

New, innovative, precisely engineered, and beautifully designed, the
Setu Chair mirrors the rush of technology and the bustle of the modern workplace. It's also designed to deal with the downsides of the modern workplace: long stretches of sitting, working at computers, and fatigue. Every inch of the Setu Chair has been molded and re-molded, finessed, until it has become the ideal chair for the today's office, and the today's worker.

The Kinematic Spine is a hyper-responsive, intuitive design element that enables your unlimited and ultra-comfortable movement in the
Setu Chair. Designed to look like the human spine, and arranged against the back and seat of the chair as an exoskeleton, it is a transparent, hip and useful piece of furniture design. When you sit in the Setu Chair, it is the Kinematic Spine that allows for your freedom of movement.

The
Herman Miller Setu Chair is all about transparent design, literally. The elastomeric fabric that serves as the back and seat of the chair is a mesh, allowing for semi-transparency and the free passage of air through the chair.That keeps it cool, in more ways than one. Literally cool in that it prevents the build up of heat that can happen with solid or leather chairs and cause discomfort and sweating, and cool in the way it adds to the technological and aesthetic quality of the chair.
The engineers, designers and artists who worked to create the Setu Chair did it with one goal in mind: to make it perfect for you. They succeeded by building a chair that couldn't have been built before, a wonder of modern design.